diff --git a/sql/20260730_customer_price_tier_key.sql b/sql/20260730_customer_price_tier_key.sql
new file mode 100644
index 0000000..cbc9b9f
--- /dev/null
+++ b/sql/20260730_customer_price_tier_key.sql
@@ -0,0 +1,46 @@
+-- 价区键迁到客户：与会员等级解耦
+-- 新注册默认价区键/会员等级均为「普通会员」；计价时空键回落「普通客户」
+
+-- 1) 客户表增加价区键
+ALTER TABLE `t_customer`
+  ADD COLUMN `PriceTierKey` VARCHAR(64) NULL COMMENT '价区键（卖价 CustomerGroupValues JSON 键）' AFTER `MemberLevelId`;
+
+-- 2) 从原会员等级价区键回填（依赖本脚本执行前 t_member_level 仍有 PriceTierKey）
+UPDATE `t_customer` c
+INNER JOIN `t_member_level` ml ON ml.`Id` = c.`MemberLevelId` AND ml.`IsDeleted` = 0
+SET c.`PriceTierKey` = NULLIF(TRIM(ml.`PriceTierKey`), '')
+WHERE c.`IsDeleted` = 0
+  AND (c.`PriceTierKey` IS NULL OR TRIM(c.`PriceTierKey`) = '')
+  AND ml.`PriceTierKey` IS NOT NULL
+  AND TRIM(ml.`PriceTierKey`) <> '';
+
+-- 3) 仍为空的主客户：默认「普通会员」（与新注册一致）
+UPDATE `t_customer`
+SET `PriceTierKey` = '普通会员'
+WHERE `IsDeleted` = 0
+  AND (`ParentCustomerId` IS NULL OR `ParentCustomerId` = 0)
+  AND (`PriceTierKey` IS NULL OR TRIM(`PriceTierKey`) = '');
+
+-- 4) 子客户跟随主客户价区
+UPDATE `t_customer` sub
+INNER JOIN `t_customer` main ON main.`Id` = sub.`ParentCustomerId` AND main.`IsDeleted` = 0
+SET sub.`PriceTierKey` = main.`PriceTierKey`
+WHERE sub.`IsDeleted` = 0
+  AND sub.`ParentCustomerId` IS NOT NULL
+  AND sub.`ParentCustomerId` <> 0;
+
+-- 5) 删除会员等级上的价区键列（须在插入默认等级前执行，避免 NOT NULL 约束）
+ALTER TABLE `t_member_level` DROP COLUMN `PriceTierKey`;
+
+-- 6) 确保存在启用的「普通会员」等级（供新注册默认挂靠）
+INSERT INTO `t_member_level` (
+  `LevelCode`, `LevelName`, `MinPoints`, `ExtraDiscountRate`, `Sort`,
+  `Status`, `IsDeleted`, `CreateTime`
+)
+SELECT '普通会员', '普通会员', 0, 0, 0, 2, 0, NOW()
+FROM DUAL
+WHERE NOT EXISTS (
+  SELECT 1 FROM `t_member_level`
+  WHERE `IsDeleted` = 0
+    AND (`LevelName` = '普通会员' OR `LevelCode` = '普通会员')
+);
diff --git a/src/Oms.Application/Dtos/Customers/CreateCustomerInput.cs b/src/Oms.Application/Dtos/Customers/CreateCustomerInput.cs
index 2a3d975..cfbef33 100644
--- a/src/Oms.Application/Dtos/Customers/CreateCustomerInput.cs
+++ b/src/Oms.Application/Dtos/Customers/CreateCustomerInput.cs
@@ -106,6 +106,12 @@ public class CreateCustomerInput
     /// </summary>
     public int? MemberLevelId { get; set; }
 
+    /// <summary>
+    /// 价区键（卖价 CustomerGroupValues JSON 键）。空则默认「普通会员」。
+    /// </summary>
+    [StringLength(64)]
+    public string? PriceTierKey { get; set; }
+
     /// <summary>
     /// 注册邀请码（引荐绑定，仅新客户有效）。
     /// </summary>
diff --git a/src/Oms.Application/Dtos/Customers/CustomerOutput.cs b/src/Oms.Application/Dtos/Customers/CustomerOutput.cs
index a93c1a2..014262e 100644
--- a/src/Oms.Application/Dtos/Customers/CustomerOutput.cs
+++ b/src/Oms.Application/Dtos/Customers/CustomerOutput.cs
@@ -102,6 +102,11 @@ public class CustomerOutput
     /// </summary>
     public string? MemberLevelName { get; set; }
 
+    /// <summary>
+    /// 价区键。
+    /// </summary>
+    public string? PriceTierKey { get; set; }
+
     /// <summary>
     /// 最后登录 IP。
     /// </summary>
diff --git a/src/Oms.Application/Dtos/Customers/CustomerPaginatedOutput.cs b/src/Oms.Application/Dtos/Customers/CustomerPaginatedOutput.cs
index 036d620..63fb35e 100644
--- a/src/Oms.Application/Dtos/Customers/CustomerPaginatedOutput.cs
+++ b/src/Oms.Application/Dtos/Customers/CustomerPaginatedOutput.cs
@@ -102,6 +102,11 @@ public class CustomerPaginatedOutput
     /// </summary>
     public string? MemberLevelName { get; set; }
 
+    /// <summary>
+    /// 价区键。
+    /// </summary>
+    public string? PriceTierKey { get; set; }
+
     /// <summary>
     /// 最后登录 IP。
     /// </summary>
diff --git a/src/Oms.Application/Dtos/Customers/UpdateCustomerInput.cs b/src/Oms.Application/Dtos/Customers/UpdateCustomerInput.cs
index 5690a39..df706b0 100644
--- a/src/Oms.Application/Dtos/Customers/UpdateCustomerInput.cs
+++ b/src/Oms.Application/Dtos/Customers/UpdateCustomerInput.cs
@@ -105,4 +105,10 @@ public class UpdateCustomerInput
     /// </summary>
     public int? MemberLevelId { get; set; }
 
+    /// <summary>
+    /// 价区键（卖价 CustomerGroupValues JSON 键）。空则回落「普通客户」。
+    /// </summary>
+    [StringLength(64)]
+    public string? PriceTierKey { get; set; }
+
 }
diff --git a/src/Oms.Application/Dtos/Marketing/MemberLevelOutput.cs b/src/Oms.Application/Dtos/Marketing/MemberLevelOutput.cs
index 97a9d7f..773eed9 100644
--- a/src/Oms.Application/Dtos/Marketing/MemberLevelOutput.cs
+++ b/src/Oms.Application/Dtos/Marketing/MemberLevelOutput.cs
@@ -15,8 +15,6 @@ public class MemberLevelOutput
 
     public int MinPoints { get; set; }
 
-    public string PriceTierKey { get; set; } = string.Empty;
-
     public decimal ExtraDiscountRate { get; set; }
 
     public int Sort { get; set; }
diff --git a/src/Oms.Application/Dtos/Marketing/MemberLevelSaveInput.cs b/src/Oms.Application/Dtos/Marketing/MemberLevelSaveInput.cs
index f183230..f2f35bd 100644
--- a/src/Oms.Application/Dtos/Marketing/MemberLevelSaveInput.cs
+++ b/src/Oms.Application/Dtos/Marketing/MemberLevelSaveInput.cs
@@ -18,9 +18,6 @@ public class MemberLevelSaveInput
 
     public int MinPoints { get; set; }
 
-    [Required]
-    public string PriceTierKey { get; set; } = string.Empty;
-
     public decimal ExtraDiscountRate { get; set; }
 
     public int Sort { get; set; }
diff --git a/src/Oms.Application/Services/Customers/CustomerService.cs b/src/Oms.Application/Services/Customers/CustomerService.cs
index 5428b8f..5bb0d7c 100644
--- a/src/Oms.Application/Services/Customers/CustomerService.cs
+++ b/src/Oms.Application/Services/Customers/CustomerService.cs
@@ -226,7 +226,8 @@ public class CustomerService : ApplicationService
             await UserService.AssignRolesAsync(user.Id, [customerRoleId]);
             var userId = await GetRbacUserMapIdOrThrowAsync(user.Id);
             var entity = BuildCustomerEntity(input, normalized, null, userId);
-            entity.MemberLevelId = await ResolveMemberLevelIdForSaveAsync(input.MemberLevelId);
+            entity.MemberLevelId = await ResolveMemberLevelIdForCreateAsync(input.MemberLevelId);
+            entity.PriceTierKey = MarketingCustomerHelper.ResolveNewCustomerPriceTierKey(input.PriceTierKey);
             await MarketingReferralBinder.BindReferrerOnCreateAsync(
                 entity,
                 input.InviteCode,
@@ -274,7 +275,11 @@ public class CustomerService : ApplicationService
             roleId = await CreateSubCustomerRoleAsync(userId, normalized.CustomerName, permissions);
             await UserService.AssignRolesAsync(user.Id, [roleId.Value]);
             var entity = BuildCustomerEntity(input, normalized, mainCustomer.Id, userId);
-            entity.MemberLevelId = await ResolveMemberLevelIdForSaveAsync(input.MemberLevelId);
+            // 子客户跟随主客户价区与等级展示，计价走主客户
+            entity.MemberLevelId = mainCustomer.MemberLevelId
+                ?? await ResolveMemberLevelIdForCreateAsync(input.MemberLevelId);
+            entity.PriceTierKey = MarketingCustomerHelper.NormalizePriceTierKeyOrDefault(
+                mainCustomer.PriceTierKey ?? input.PriceTierKey);
             await CustomerRepository.InsertAsync(entity);
         }
         catch
@@ -320,6 +325,7 @@ public class CustomerService : ApplicationService
         entity.CustomerService = NormalizeOptionalText(input.CustomerService);
         entity.CustomerGroup = input.CustomerGroup;
         entity.MemberLevelId = await ResolveMemberLevelIdForSaveAsync(input.MemberLevelId);
+        entity.PriceTierKey = MarketingCustomerHelper.NormalizePriceTierKeyOrDefault(input.PriceTierKey);
 
         await CustomerRepository.UpdateAsync(entity);
     }
@@ -570,7 +576,8 @@ public class CustomerService : ApplicationService
             Salesman = NormalizeOptionalText(input.Salesman),
             CustomerService = NormalizeOptionalText(input.CustomerService),
             CustomerGroup = input.CustomerGroup,
-            MemberLevelId = input.MemberLevelId
+            MemberLevelId = input.MemberLevelId,
+            PriceTierKey = input.PriceTierKey
         };
     }
 
@@ -586,6 +593,17 @@ public class CustomerService : ApplicationService
         return levels.ToDictionary(x => x.Id, x => x.LevelName);
     }
 
+    /// <summary>创建时：未指定则默认「普通会员」等级。</summary>
+    private async Task<int?> ResolveMemberLevelIdForCreateAsync(int? memberLevelId)
+    {
+        if (memberLevelId.HasValue)
+        {
+            return await ResolveMemberLevelIdForSaveAsync(memberLevelId);
+        }
+
+        return await MarketingCustomerHelper.ResolveDefaultMemberLevelIdAsync(MemberLevelRepository);
+    }
+
     private async Task<int?> ResolveMemberLevelIdForSaveAsync(int? memberLevelId)
     {
         if (!memberLevelId.HasValue)
diff --git a/src/Oms.Application/Services/Marketing/MarketingMemberLevelService.cs b/src/Oms.Application/Services/Marketing/MarketingMemberLevelService.cs
index 7888f20..ee89690 100644
--- a/src/Oms.Application/Services/Marketing/MarketingMemberLevelService.cs
+++ b/src/Oms.Application/Services/Marketing/MarketingMemberLevelService.cs
@@ -115,15 +115,13 @@ public class MarketingMemberLevelService : ApplicationService
         }
 
         return x => x.LevelCode.Contains(keyword)
-                    || x.LevelName.Contains(keyword)
-                    || x.PriceTierKey.Contains(keyword);
+                    || x.LevelName.Contains(keyword);
     }
 
     private async Task ValidateSaveAsync(MemberLevelSaveInput input, int? excludeId)
     {
         var levelCode = input.LevelCode.Trim();
         var levelName = input.LevelName.Trim();
-        var priceTierKey = input.PriceTierKey.Trim();
         if (string.IsNullOrWhiteSpace(levelCode))
         {
             throw new BusinessException("等级编码不能为空");
@@ -134,11 +132,6 @@ public class MarketingMemberLevelService : ApplicationService
             throw new BusinessException("等级名称不能为空");
         }
 
-        if (string.IsNullOrWhiteSpace(priceTierKey))
-        {
-            throw new BusinessException("价区键不能为空");
-        }
-
         if (input.ExtraDiscountRate < 0 || input.ExtraDiscountRate >= 1)
         {
             throw new BusinessException("额外折扣率须在 0～1 之间（不含 1）");
@@ -155,7 +148,6 @@ public class MarketingMemberLevelService : ApplicationService
         entity.LevelCode = input.LevelCode.Trim();
         entity.LevelName = input.LevelName.Trim();
         entity.MinPoints = input.MinPoints;
-        entity.PriceTierKey = input.PriceTierKey.Trim();
         entity.ExtraDiscountRate = input.ExtraDiscountRate;
         entity.Sort = input.Sort;
         entity.IconUrl = string.IsNullOrWhiteSpace(input.IconUrl) ? null : input.IconUrl.Trim();
@@ -173,7 +165,6 @@ public class MarketingMemberLevelService : ApplicationService
             LevelCode = entity.LevelCode,
             LevelName = entity.LevelName,
             MinPoints = entity.MinPoints,
-            PriceTierKey = entity.PriceTierKey,
             ExtraDiscountRate = entity.ExtraDiscountRate,
             Sort = entity.Sort,
             IconUrl = entity.IconUrl,
diff --git a/src/Oms.Application/Services/Marketing/MarketingPortalMemberService.cs b/src/Oms.Application/Services/Marketing/MarketingPortalMemberService.cs
index 5b132cc..4c382be 100644
--- a/src/Oms.Application/Services/Marketing/MarketingPortalMemberService.cs
+++ b/src/Oms.Application/Services/Marketing/MarketingPortalMemberService.cs
@@ -57,7 +57,7 @@ public class MarketingPortalMemberService : ApplicationService
         {
             MemberLevelId = currentLevel?.Id,
             MemberLevelName = currentLevel?.LevelName,
-            PriceTierKey = currentLevel?.PriceTierKey,
+            PriceTierKey = MarketingCustomerHelper.NormalizePriceTierKeyOrDefault(mainCustomer.PriceTierKey),
             TotalPoints = account.TotalPoints,
             AvailablePoints = account.AvailablePoints,
             NextLevelId = nextLevel?.Id,
diff --git a/src/Oms.Application/Shared/MarketingCustomerHelper.cs b/src/Oms.Application/Shared/MarketingCustomerHelper.cs
index 66152bd..830a737 100644
--- a/src/Oms.Application/Shared/MarketingCustomerHelper.cs
+++ b/src/Oms.Application/Shared/MarketingCustomerHelper.cs
@@ -5,6 +5,7 @@ using Oms.Domain.CustomersAggregate.Enums;
 using Oms.Domain.CustomersAggregate.Repositories;
 using Oms.Domain.MarketingAggregate.Entities;
 using Oms.Domain.MarketingAggregate.Repositories;
+using Oms.Domain.Shared.Enums;
 
 namespace Oms.Application.Shared;
 
@@ -13,6 +14,15 @@ namespace Oms.Application.Shared;
 /// </summary>
 public static class MarketingCustomerHelper
 {
+    /// <summary>缺省/空价区键回落（卖价 JSON 标准键）。</summary>
+    public const string FallbackPriceTierKey = "普通客户";
+
+    /// <summary>新注册客户默认价区键（与会员等级名称对齐为「普通会员」）。</summary>
+    public const string DefaultNewCustomerPriceTierKey = "普通会员";
+
+    /// <summary>新注册客户默认会员等级编码/名称。</summary>
+    public const string DefaultMemberLevelName = "普通会员";
+
     public static async Task<Customer> ResolveMarketingMainCustomerAsync(
         ICustomerRepository customerRepository,
         Customer sessionCustomer,
@@ -46,7 +56,7 @@ public static class MarketingCustomerHelper
     }
 
     /// <summary>
-    /// 解析用于计价的价区键：主客户 MemberLevel → PriceTierKey；无等级时回退 CustomerGroup 映射。
+    /// 解析用于计价的价区键：主客户.PriceTierKey；空则回落「普通客户」。与会员等级无关。
     /// </summary>
     public static async Task<string?> ResolvePriceTierKeyAsync(
         ICustomerRepository customerRepository,
@@ -54,15 +64,18 @@ public static class MarketingCustomerHelper
         int? customerId,
         CancellationToken cancellationToken = default)
     {
+        // memberLevelRepository 保留参数以兼容既有调用方签名；价区已与等级解耦。
+        _ = memberLevelRepository;
+
         if (!customerId.HasValue || customerId.Value <= 0)
         {
-            return null;
+            return FallbackPriceTierKey;
         }
 
         var sessionCustomer = await customerRepository.FirstOrDefaultAsync(x => x.Id == customerId.Value, cancellationToken);
         if (sessionCustomer == null)
         {
-            return null;
+            return FallbackPriceTierKey;
         }
 
         var mainCustomer = sessionCustomer.ParentCustomerId.HasValue
@@ -70,39 +83,63 @@ public static class MarketingCustomerHelper
             : sessionCustomer;
         if (mainCustomer == null)
         {
-            return null;
+            return FallbackPriceTierKey;
         }
 
-        if (mainCustomer.MemberLevelId.HasValue)
+        if (!string.IsNullOrWhiteSpace(mainCustomer.PriceTierKey))
         {
-            var level = await memberLevelRepository.FirstOrDefaultAsync(
-                x => x.Id == mainCustomer.MemberLevelId.Value,
-                cancellationToken);
-            if (level != null && !string.IsNullOrWhiteSpace(level.PriceTierKey))
-            {
-                return level.PriceTierKey.Trim();
-            }
+            return mainCustomer.PriceTierKey.Trim();
         }
 
-        return MapCustomerGroupToPriceTierKey(mainCustomer.CustomerGroup);
+        // 兼容未回填客户：短暂回退遗留 CustomerGroup，最终仍归一到标准键
+        return MapCustomerGroupToPriceTierKey(mainCustomer.CustomerGroup) ?? FallbackPriceTierKey;
+    }
+
+    public static string NormalizePriceTierKeyOrDefault(string? priceTierKey)
+    {
+        return string.IsNullOrWhiteSpace(priceTierKey) ? FallbackPriceTierKey : priceTierKey.Trim();
+    }
+
+    /// <summary>新客默认价区键。</summary>
+    public static string ResolveNewCustomerPriceTierKey(string? input) =>
+        string.IsNullOrWhiteSpace(input) ? DefaultNewCustomerPriceTierKey : input.Trim();
+
+    /// <summary>
+    /// 解析默认「普通会员」等级 Id；不存在则取启用等级中 MinPoints 最低者。
+    /// </summary>
+    public static async Task<int?> ResolveDefaultMemberLevelIdAsync(
+        IMemberLevelRepository memberLevelRepository,
+        CancellationToken cancellationToken = default)
+    {
+        var named = await memberLevelRepository.FirstOrDefaultAsync(
+            x => x.Status == EnableStatus.Enabled
+                 && (x.LevelName == DefaultMemberLevelName || x.LevelCode == DefaultMemberLevelName),
+            cancellationToken);
+        if (named != null)
+        {
+            return named.Id;
+        }
+
+        var levels = await memberLevelRepository.GetAllEnabledOrderedAsync(cancellationToken);
+        return levels.OrderBy(x => x.MinPoints).ThenBy(x => x.Sort).ThenBy(x => x.Id).FirstOrDefault()?.Id;
     }
 
     public static string? MapCustomerGroupToPriceTierKey(CustomerGroup? customerGroup)
     {
         if (!customerGroup.HasValue)
         {
-            return "普通客户";
+            return FallbackPriceTierKey;
         }
 
         return customerGroup.Value switch
         {
-            CustomerGroup.Normal => "普通客户",
+            CustomerGroup.Normal => FallbackPriceTierKey,
             CustomerGroup.Vip1 => "客户组1",
             CustomerGroup.Vip2 => "客户组2",
             CustomerGroup.Vip3 => "客户组3",
             CustomerGroup.Vip4 => "客户组4",
             CustomerGroup.Vip5 => "客户组5",
-            _ => "普通客户"
+            _ => FallbackPriceTierKey
         };
     }
 }
diff --git a/src/Oms.Application/Shared/MarketingOrderHelper.cs b/src/Oms.Application/Shared/MarketingOrderHelper.cs
index a21a3b8..ed46a75 100644
--- a/src/Oms.Application/Shared/MarketingOrderHelper.cs
+++ b/src/Oms.Application/Shared/MarketingOrderHelper.cs
@@ -51,8 +51,7 @@ public class MarketingOrderHelper : IScopedDependency
             level = await _memberLevelRepository.FirstOrDefaultAsync(x => x.Id == mainCustomer.MemberLevelId.Value, cancellationToken);
         }
 
-        var priceTierKey = level?.PriceTierKey
-                           ?? MarketingCustomerHelper.MapCustomerGroupToPriceTierKey(mainCustomer.CustomerGroup);
+        var priceTierKey = MarketingCustomerHelper.NormalizePriceTierKeyOrDefault(mainCustomer.PriceTierKey);
         var couponInput = await _couponManager.ResolveCouponDiscountInputAsync(couponInstanceId, mainCustomerId, cancellationToken);
 
         return MarketingBillingCalculator.Calculate(
diff --git a/src/Oms.Domain/CustomersAggregate/Entities/Customer.cs b/src/Oms.Domain/CustomersAggregate/Entities/Customer.cs
index b97281f..0f73967 100644
--- a/src/Oms.Domain/CustomersAggregate/Entities/Customer.cs
+++ b/src/Oms.Domain/CustomersAggregate/Entities/Customer.cs
@@ -47,6 +47,12 @@ public class Customer : OmsAuditedAggregateRoot
 
     public int? MemberLevelId { get; set; }
 
+    /// <summary>
+    /// 价区键，对应卖价 CustomerGroupValues JSON 键（如 普通客户、VIP1）。与会员等级无关。
+    /// </summary>
+    [SugarColumn(Length = 64, IsNullable = true)]
+    public string? PriceTierKey { get; set; }
+
     public decimal CommissionBalance { get; set; }
 
     public string? LastLoginIp { get; set; }
diff --git a/src/Oms.Domain/MarketingAggregate/Entities/MemberLevel.cs b/src/Oms.Domain/MarketingAggregate/Entities/MemberLevel.cs
index 28aacc9..21b51f3 100644
--- a/src/Oms.Domain/MarketingAggregate/Entities/MemberLevel.cs
+++ b/src/Oms.Domain/MarketingAggregate/Entities/MemberLevel.cs
@@ -13,11 +13,6 @@ public class MemberLevel : OmsAuditedAggregateRoot
 
     public int MinPoints { get; set; }
 
-    /// <summary>
-    /// 价区键，对应卖价 CustomerGroupValues JSON 键（如 普通客户、VIP1）。
-    /// </summary>
-    public string PriceTierKey { get; set; } = string.Empty;
-
     public decimal ExtraDiscountRate { get; set; }
 
     public int Sort { get; set; }
diff --git a/src/Oms.Domain/SystemAggregate/Consts/SystemOtherConfigCodes.cs b/src/Oms.Domain/SystemAggregate/Consts/SystemOtherConfigCodes.cs
index 0d76177..cb26867 100644
--- a/src/Oms.Domain/SystemAggregate/Consts/SystemOtherConfigCodes.cs
+++ b/src/Oms.Domain/SystemAggregate/Consts/SystemOtherConfigCodes.cs
@@ -15,6 +15,11 @@ public static class SystemOtherConfigCodes
     /// </summary>
     public const string WeChatMp = "wechat_mp";
 
+    /// <summary>
+    /// 微信公众号关注跳转链接（BaseUrl=微信内可打开的公众号主页/名片/图文引导链接）。
+    /// </summary>
+    public const string WeChatMpFollow = "wechat_mp_follow";
+
     /// <summary>
     /// 店铺授权公共配置（BaseUrl=前端回调根地址 FrontendBaseUrl，Remark=StateSecret 可选）。
     /// </summary>
diff --git a/src/SimpleAdmin.Api.IntegrationTests/WeChatRouteIntegrationTests.cs b/src/SimpleAdmin.Api.IntegrationTests/WeChatRouteIntegrationTests.cs
index 25dc374..ba7a9bc 100644
--- a/src/SimpleAdmin.Api.IntegrationTests/WeChatRouteIntegrationTests.cs
+++ b/src/SimpleAdmin.Api.IntegrationTests/WeChatRouteIntegrationTests.cs
@@ -32,6 +32,7 @@ public class WeChatRouteIntegrationTests
         host.RoutePatterns.Should().Contain("apiwechat/verification");
         host.RoutePatterns.Should().Contain("wechat/mp/{appId}");
         host.RoutePatterns.Should().Contain("wechat/mp/login-qrcode");
+        host.RoutePatterns.Should().Contain("wechat/mp/follow-qrcode");
         host.RoutePatterns.Should().Contain("wechat/oauth/user-info");
         host.RoutePatterns.Should().Contain("wechat/customer/register");
         host.RoutePatterns.Should().Contain("wechat/customer/bind");
diff --git a/src/SimpleAdmin.Api/Auth/AuthService.WeChatMp.cs b/src/SimpleAdmin.Api/Auth/AuthService.WeChatMp.cs
index 9872afd..05bc350 100644
--- a/src/SimpleAdmin.Api/Auth/AuthService.WeChatMp.cs
+++ b/src/SimpleAdmin.Api/Auth/AuthService.WeChatMp.cs
@@ -186,6 +186,30 @@ public partial class AuthService
         };
     }
 
+    /// <summary>
+    /// 获取注册/绑定成功后跳转的公众号链接（微信内直接打开即可关注，无需长按扫码）。
+    /// </summary>
+    [AllowAnonymous]
+    [HttpGet("/wechat/mp/follow-qrcode")]
+    [ApiExplorerSettings(GroupName = "WeChat")]
+    public async Task<WxFollowQrcodeOutput> GetWeChatFollowQrcodeAsync(
+        CancellationToken cancellationToken = default)
+    {
+        var jumpUrl = await WeChatMpConfigProvider.GetFollowJumpUrlAsync(cancellationToken);
+        if (string.IsNullOrWhiteSpace(jumpUrl))
+        {
+            throw new BusinessException(
+                "未配置公众号关注跳转链接。请在「其他配置」新增 wechat_mp_follow，BaseUrl 填公众号主页/名片链接。");
+        }
+
+        return new WxFollowQrcodeOutput
+        {
+            JumpUrl = jumpUrl,
+            QrCodeUrl = jumpUrl,
+            Scene = WeChatQrSceneParser.FollowScene
+        };
+    }
+
     /// <summary>
     /// 同源代理微信 showqrcode 图片，便于微信内长按识别（避免跨域直连 mp.weixin.qq.com）。
     /// </summary>
diff --git a/src/SimpleAdmin.Api/WeChat/Dtos/WeChatDtos.cs b/src/SimpleAdmin.Api/WeChat/Dtos/WeChatDtos.cs
index d22a6d7..ea4808c 100644
--- a/src/SimpleAdmin.Api/WeChat/Dtos/WeChatDtos.cs
+++ b/src/SimpleAdmin.Api/WeChat/Dtos/WeChatDtos.cs
@@ -12,6 +12,19 @@ public class WxLoginQrcodeOutput
     public int ExpiresIn { get; set; } = 600;
 }
 
+/// <summary>引导关注公众号：优先返回可直接跳转的公众号链接。</summary>
+public class WxFollowQrcodeOutput
+{
+    /// <summary>微信内 location 跳转用（公众号主页 / 名片 / 引导图文）。</summary>
+    public string JumpUrl { get; set; } = string.Empty;
+
+    /// <summary>兼容旧字段；与 JumpUrl 相同。</summary>
+    public string QrCodeUrl { get; set; } = string.Empty;
+
+    /// <summary>scene_str，固定 oms_follow（仅当走扫码兜底时有意义）。</summary>
+    public string Scene { get; set; } = "oms_follow";
+}
+
 public class WxLoginStatusOutput
 {
     public bool Ready { get; set; }
diff --git a/src/SimpleAdmin.Api/WeChat/Options/WeChatMpOptions.cs b/src/SimpleAdmin.Api/WeChat/Options/WeChatMpOptions.cs
index bb7f8e5..58d8ecc 100644
--- a/src/SimpleAdmin.Api/WeChat/Options/WeChatMpOptions.cs
+++ b/src/SimpleAdmin.Api/WeChat/Options/WeChatMpOptions.cs
@@ -19,4 +19,10 @@ public class WeChatMpOptions
     /// OAuth 回调基础域名，如 https://oms.nanafa.com
     /// </summary>
     public string OAuthRedirectBase { get; set; } = string.Empty;
+
+    /// <summary>
+    /// 注册/绑定成功后跳转的公众号主页或引导关注链接（微信内打开即可关注）。
+    /// 可在公众号后台复制「账号详情 / 推广」相关链接；也可在其他配置 wechat_mp_follow.BaseUrl 维护。
+    /// </summary>
+    public string FollowUrl { get; set; } = string.Empty;
 }
diff --git a/src/SimpleAdmin.Api/WeChat/Services/WeChatEventHandler.cs b/src/SimpleAdmin.Api/WeChat/Services/WeChatEventHandler.cs
index 13e191e..c763d1e 100644
--- a/src/SimpleAdmin.Api/WeChat/Services/WeChatEventHandler.cs
+++ b/src/SimpleAdmin.Api/WeChat/Services/WeChatEventHandler.cs
@@ -38,6 +38,13 @@ public class WeChatEventHandler(
             return null;
         }
 
+        if (WeChatQrSceneParser.IsFollowOnlyScene(message.EventKey))
+        {
+            return BuildTextReply(
+                message,
+                "感谢关注！已绑定成功。点击底部菜单「登录注册」可进入客户中心，「我要下单」可直接下单。");
+        }
+
         var loginKey = WeChatQrSceneParser.ExtractLoginKey(message.EventKey);
         if (string.IsNullOrWhiteSpace(loginKey))
         {
diff --git a/src/SimpleAdmin.Api/WeChat/Services/WeChatMpApiClient.cs b/src/SimpleAdmin.Api/WeChat/Services/WeChatMpApiClient.cs
index 155336a..a3f8760 100644
--- a/src/SimpleAdmin.Api/WeChat/Services/WeChatMpApiClient.cs
+++ b/src/SimpleAdmin.Api/WeChat/Services/WeChatMpApiClient.cs
@@ -10,6 +10,11 @@ public interface IWeChatMpApiClient
 {
     Task<string> CreateLoginQrCodeUrlAsync(string loginUuid, int expireSeconds, CancellationToken cancellationToken = default);
 
+    /// <summary>
+    /// 获取引导关注公众号的永久二维码（scene=oms_follow），结果进程内缓存。
+    /// </summary>
+    Task<string> CreateFollowQrCodeUrlAsync(CancellationToken cancellationToken = default);
+
     /// <summary>
     /// 代理下载公众号 showqrcode 图片，供 H5 同源展示以提升微信长按识别成功率。
     /// </summary>
@@ -45,6 +50,9 @@ internal sealed class WeChatMpApiClient(
     IWeChatMpAccessTokenStore accessTokenStore,
     ILogger<WeChatMpApiClient> logger) : IWeChatMpApiClient
 {
+    private readonly object _followQrLock = new();
+    private string? _cachedFollowQrCodeUrl;
+
     public Task InvalidateAccessTokenCacheAsync(CancellationToken cancellationToken = default) =>
         accessTokenStore.ClearAsync(cancellationToken);
 
@@ -53,12 +61,43 @@ internal sealed class WeChatMpApiClient(
         int expireSeconds,
         CancellationToken cancellationToken = default)
     {
-        return await CreateLoginQrCodeUrlCoreAsync(loginUuid, expireSeconds, retried: false, cancellationToken);
+        return await CreateQrCodeUrlCoreAsync(
+            actionName: "QR_STR_SCENE",
+            sceneStr: loginUuid,
+            expireSeconds: expireSeconds,
+            retried: false,
+            cancellationToken);
     }
 
-    private async Task<string> CreateLoginQrCodeUrlCoreAsync(
-        string loginUuid,
-        int expireSeconds,
+    public async Task<string> CreateFollowQrCodeUrlAsync(CancellationToken cancellationToken = default)
+    {
+        lock (_followQrLock)
+        {
+            if (!string.IsNullOrWhiteSpace(_cachedFollowQrCodeUrl))
+            {
+                return _cachedFollowQrCodeUrl;
+            }
+        }
+
+        var url = await CreateQrCodeUrlCoreAsync(
+            actionName: "QR_LIMIT_STR_SCENE",
+            sceneStr: WeChatQrSceneParser.FollowScene,
+            expireSeconds: null,
+            retried: false,
+            cancellationToken);
+
+        lock (_followQrLock)
+        {
+            _cachedFollowQrCodeUrl = url;
+        }
+
+        return url;
+    }
+
+    private async Task<string> CreateQrCodeUrlCoreAsync(
+        string actionName,
+        string sceneStr,
+        int? expireSeconds,
         bool retried,
         CancellationToken cancellationToken)
     {
@@ -66,18 +105,18 @@ internal sealed class WeChatMpApiClient(
         var accessToken = await GetAccessTokenAsync(mp, cancellationToken);
         var client = httpClientFactory.CreateClient(nameof(WeChatMpApiClient));
 
-        var payload = new
-        {
-            expire_seconds = expireSeconds,
-            action_name = "QR_STR_SCENE",
-            action_info = new
+        object payload = expireSeconds is > 0
+            ? new
             {
-                scene = new
-                {
-                    scene_str = loginUuid
-                }
+                expire_seconds = expireSeconds.Value,
+                action_name = actionName,
+                action_info = new { scene = new { scene_str = sceneStr } }
             }
-        };
+            : new
+            {
+                action_name = actionName,
+                action_info = new { scene = new { scene_str = sceneStr } }
+            };
 
         // 微信服务端要求 POST 带 Content-Length；PostAsJsonAsync 可能走 chunked 导致 HTTP 412
         var json = JsonSerializer.Serialize(payload);
@@ -89,7 +128,7 @@ internal sealed class WeChatMpApiClient(
 
         var result = await ReadWeChatJsonAsync<WeChatQrTicketResponse>(
             response,
-            "创建登录二维码",
+            "创建公众号二维码",
             cancellationToken);
         if (result == null || string.IsNullOrWhiteSpace(result.Ticket))
         {
@@ -102,10 +141,15 @@ internal sealed class WeChatMpApiClient(
             {
                 logger.LogWarning("微信 access_token 失效(errcode={Errcode})，清空库内 token 后重试创建二维码", result.Errcode);
                 await accessTokenStore.ClearAsync(cancellationToken);
-                return await CreateLoginQrCodeUrlCoreAsync(loginUuid, expireSeconds, retried: true, cancellationToken);
+                return await CreateQrCodeUrlCoreAsync(
+                    actionName,
+                    sceneStr,
+                    expireSeconds,
+                    retried: true,
+                    cancellationToken);
             }
 
-            throw new InvalidOperationException(FormatWeChatError("创建登录二维码", result.Errcode, result.Errmsg));
+            throw new InvalidOperationException(FormatWeChatError("创建公众号二维码", result.Errcode, result.Errmsg));
         }
 
         return $"https://mp.weixin.qq.com/cgi-bin/showqrcode?ticket={Uri.EscapeDataString(result.Ticket)}";
diff --git a/src/SimpleAdmin.Api/WeChat/Services/WeChatMpConfigProvider.cs b/src/SimpleAdmin.Api/WeChat/Services/WeChatMpConfigProvider.cs
index 135994a..37f080e 100644
--- a/src/SimpleAdmin.Api/WeChat/Services/WeChatMpConfigProvider.cs
+++ b/src/SimpleAdmin.Api/WeChat/Services/WeChatMpConfigProvider.cs
@@ -12,6 +12,9 @@ namespace SimpleAdmin.Api.WeChat.Services;
 public interface IWeChatMpConfigProvider
 {
     Task<WeChatMpOptions> GetAsync(CancellationToken cancellationToken = default);
+
+    /// <summary>注册成功后跳转的公众号链接（其他配置 wechat_mp_follow 优先，其次 Consul FollowUrl）。</summary>
+    Task<string?> GetFollowJumpUrlAsync(CancellationToken cancellationToken = default);
 }
 
 internal sealed class WeChatMpConfigProvider(
@@ -33,10 +36,25 @@ internal sealed class WeChatMpConfigProvider(
             Secret = Coalesce(entity.AppSecret, fallback.Secret),
             Token = Coalesce(entity.Remark, fallback.Token),
             OAuthRedirectBase = Coalesce(entity.BaseUrl, fallback.OAuthRedirectBase),
+            FollowUrl = fallback.FollowUrl,
             EncodingAesKey = fallback.EncodingAesKey
         };
     }
 
+    public async Task<string?> GetFollowJumpUrlAsync(CancellationToken cancellationToken = default)
+    {
+        var followEntity = await repository.GetByConfigCodeAsync(
+            SystemOtherConfigCodes.WeChatMpFollow,
+            cancellationToken);
+        if (!string.IsNullOrWhiteSpace(followEntity?.BaseUrl))
+        {
+            return followEntity.BaseUrl.Trim();
+        }
+
+        var mp = await GetAsync(cancellationToken);
+        return string.IsNullOrWhiteSpace(mp.FollowUrl) ? null : mp.FollowUrl.Trim();
+    }
+
     private static string Coalesce(string? primary, string fallback) =>
         string.IsNullOrWhiteSpace(primary) ? fallback : primary.Trim();
 }
diff --git a/src/SimpleAdmin.Api/WeChat/Services/WeChatQrSceneParser.cs b/src/SimpleAdmin.Api/WeChat/Services/WeChatQrSceneParser.cs
index cd3b9a3..60cb516 100644
--- a/src/SimpleAdmin.Api/WeChat/Services/WeChatQrSceneParser.cs
+++ b/src/SimpleAdmin.Api/WeChat/Services/WeChatQrSceneParser.cs
@@ -6,6 +6,16 @@ internal static class WeChatQrSceneParser
 {
     private const string QrScenePrefix = "qrscene_";
 
+    /// <summary>注册/绑定成功后引导关注用的永久二维码 scene。</summary>
+    public const string FollowScene = "oms_follow";
+
+    /// <summary>是否为「仅关注」场景（不参与扫码登录会话）。</summary>
+    public static bool IsFollowOnlyScene(string? eventKey)
+    {
+        var scene = NormalizeScene(eventKey);
+        return string.Equals(scene, FollowScene, StringComparison.OrdinalIgnoreCase);
+    }
+
     /// <summary>
     /// 从微信 SCAN / SUBSCRIBE 事件的 EventKey 解析 PC 端轮询用的 loginUuid（key）。
     /// </summary>
@@ -17,6 +27,11 @@ internal static class WeChatQrSceneParser
             return null;
         }
 
+        if (string.Equals(scene, FollowScene, StringComparison.OrdinalIgnoreCase))
+        {
+            return null;
+        }
+
         if (scene.StartsWith('{') && scene.EndsWith('}'))
         {
             try
diff --git a/src/SimpleAdmin.Api/WeChat/WeChatCustomerService.cs b/src/SimpleAdmin.Api/WeChat/WeChatCustomerService.cs
index 8849424..21f239a 100644
--- a/src/SimpleAdmin.Api/WeChat/WeChatCustomerService.cs
+++ b/src/SimpleAdmin.Api/WeChat/WeChatCustomerService.cs
@@ -27,6 +27,7 @@ public class WeChatCustomerService(
     IWeChatMpApiClient weChatMpApiClient,
     ICustomerRepository customerRepository,
     ICustomerReferralCodeRepository referralCodeRepository,
+    IMemberLevelRepository memberLevelRepository,
     MarketingCouponManager couponManager,
     UserService userService,
     RoleService roleService,
@@ -147,7 +148,11 @@ public class WeChatCustomerService(
                 WechatOpenid = wechatOpenid,
                 WechatNickname = wechatNickname,
                 WechatAvatar = wechatAvatar,
-                Status = CustomerStatus.Normal
+                Status = CustomerStatus.Normal,
+                MemberLevelId = await MarketingCustomerHelper.ResolveDefaultMemberLevelIdAsync(
+                    memberLevelRepository,
+                    cancellationToken),
+                PriceTierKey = MarketingCustomerHelper.DefaultNewCustomerPriceTierKey
             };
             await MarketingReferralBinder.BindReferrerOnCreateAsync(
                 entity,
diff --git a/src/SimpleAdmin.Api/appsettings.Development.json b/src/SimpleAdmin.Api/appsettings.Development.json
index 9680e9d..a53b3df 100644
--- a/src/SimpleAdmin.Api/appsettings.Development.json
+++ b/src/SimpleAdmin.Api/appsettings.Development.json
@@ -50,7 +50,8 @@
       "Secret": "379f51a89419dc36fbb9167feef6f89a",
       "Token": "c6ca74013df823c0e1da0feaaaf8bf66",
       "EncodingAesKey": "",
-      "OAuthRedirectBase": "https://oms.nanafa.com"
+      "OAuthRedirectBase": "https://oms.nanafa.com",
+      "FollowUrl": ""
     }
   },
   "Oms": {