front/IDE官网/docs/terminology-guide.md
zzh 70d59a0ea9 feat: 接入 IDE 官网与地区地图,并同步运营/财务/订单前端改动
新增 IDE 官网静态资源与 D3 分区域地图布局,构建时复制至 dist/site;同步应收应付、代发打包、订单详情等页面优化。

Co-authored-by: Cursor <cursoragent@cursor.com>
2026-08-24 19:24:05 +08:00

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# IDE 文案术语统一表
本表用于官网中英文切换与后续文案维护,优先使用以下标准词汇。
## 核心业务术语
- 物流: Logistics
- 国际物流: International Logistics
- 运输: Transportation
- 货运: Cargo
- 仓储: Warehousing
- 履约: Fulfillment
- 清关: Customs Clearance
- 路线/线路: Route
- 报价: Quote
- 时效: Transit Time
- 追踪/轨迹查询: Tracking
## 常用按钮与动作
- 开始发货: Start Shipping
- 获取报价: Get a Quote
- 查询物流: Track
- 立即咨询: Consult Now
- 了解更多: Learn More
## 服务能力表达
- 全程可视化: End-to-end Visibility
- 异常处理: Exception Handling
- 运营保障: Operational Assurance
- 账单对账: Billing Reconciliation
- 标准作业流程: Standard Operating Procedures (SOP)
## 品牌定位(官方)
**中文:**
IDE是全球数字化一站式跨境物流解决方案服务商,依托集团成熟物流产品和渠道,聚焦行业忽视的中小卖家与疑难订单赛道。以数字化智能系统、全流程顾问专属服务,解决中小跨境卖家发货烦琐、疑难单无人承接、售后无保障、行业资金风险高的普遍痛点。
**英文:**
IDE is a global digital one-stop cross-border logistics solution provider. Built on the group's mature logistics products and channels, we focus on underserved SMB sellers and difficult-order segments. With digital intelligent systems and full-process dedicated advisory services, we solve common pain points: cumbersome shipping, difficult orders with no takers, lack of after-sales protection, and high industry financial risk.
## 写作规范
- 英文大小写:
- 导航、按钮使用 Title Case(如 `Get a Quote`)
- 正文句子使用 sentence case
- 中文风格:
- 优先短句,避免重复修饰
- 同一页面中“物流 / 国际物流 / 履约 / 运输”按语义严格区分,不混用
- 品牌名:
- 主品牌: IDE(页面主视觉必须突出 IDE)
- 英文全称(小字副标): Immediate Delivery Express
- 中文: IDE
## 备注
- 若页面原文偏营销,可在不改变术语的前提下调整语气。
- 如新增术语,请先更新本表,再同步到 `assets/js/main.js` 的 `textMap`。